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For the past 100 years, the principle that the shoe has to support and guide the foot has been valid in the shoe industry. This basic principle has been deeply imbedded in the consciousness of physicians, shoe manufacturers and consumers. Even today physicians prescribe orthopedic arch supports for problems with the knees, hips and back. The causes of the complaints, such as a lack of strength, coordination, and movement of the foot are often not recognized and only the symptoms treated. In the 1990s Swiss native Karl Muller discovered the health enhancing advantages of walking on elastic clay when he lived in the middle of the rice paddies in Korea. To bring the rice paddy feeling into the everyday life of the modern man, the engineer developed the shoe with the rounded sole. Though this unsteady sole was contrary to the shoe industry's basic principle of `supporting, guiding, and absorbing', it received numerous posi- kyBoot ­ The Joy of Walking on Air tive reactions from consumers, became a worldwide success, and to this day has sold over 10 million pairs. Muller, though happy with the initial product, wanted more; he wanted to develop the perfect rice paddy feeling when standing and walking. He believed that the therapeutic reaction is more positive when the foot perfectly complies with the elastic rice paddy feeling. Enter the kyBoot `walk-on-air' concept. After having researched and developed for years, Muller and his team succeeded in perfectly imitating the feeling in what is now called kyBoot. The kyBoot sole consists of an elastic air cushion, which activates the foot muscles when walking. This Chantal Ayotte/ Metroland Media Group is a main prerequisite for a natural Medicine Shoppe Pharmacist/Owner Richard Price showcases the newest 'walkwalking position. The foot, the foun- on-air' footwear technology. dation of the human body and key to the solution of the most common strong in order to absorb shocks and Every step taken in the kyBoot back, knee, circulation, and foot to guide the body into an upright momentarily launches you into weightproblems, must be dynamically position. lessness. The soft, supple soles gives Health 25 | Thursday, November 7, 2013 | OAKVILLE BEAVER | www.insideHALTON.com "Connected to your Community" your foot maximum freedom of movement while being kind on your joints, relaxes your back, exercises your muscles, activates blood flow in your legs, and stimulates the receptors in your feet as they feel the floor surface. After being successful throughout Europe, Middle East, and Asia, kyBoot has finally made its way to North America ­ with its first store right here in downtown Oakville. By offering this revolutionary shoe concept, the two partners, Paul Campbell of Sole Dynamics Inc. and Medicine Shoppe Pharmacist/Owner Richard Price, managed to bring the unique kyBoot `walk-on-air' feeling of comfort and life enjoyment to health-conscious Oakville-area residents. The new 2013 collection of kyBoot shoes and boots is now available at The Medicine Shoppe Pharmacy at 267 Lakeshore Road East (Trafalgar and Lakeshore North Side). For more information about kyBoot, please visit www.kybun.com. Doctors recommend the kyBoot Doctors and physiotherapists recommend the kyBoot: its soft, supple sole improves your gait, strengthens your deep muscles and activates blood flow in the legs. "kyBoots help you keep balance and activate your muscles, from your toes to your back: they are helpful in the treatment of pain in the heels and forefeet, and are a method of choice to support the treatment of pain in the Achilles tendon and back." Introducing the kyBoot Experience -Dr. Markus Müller, specialist in orthopaedic surgery, foot surgery practitioner, Lucerne Taking Shoe Comfort to the Next Level Walk on air You will be a convert from the first step in kyBoots, and every further step you take will persuade you more. You are walking on air and have a tremendous sense of pleasure. The kyBoot is relaxing, puts you in shape and is lots of fun! Enjoy a FREE Kyboot walking test, at the Medicine Shoppe on Lakeshore Rd. East 267 Lakeshore Rd. East, Oakville Mon.-Fri. 10-6, Sat. 9-1 www.kybun.com 905.842.2770